Dashboard
Platform overview all systems monitored live
⚠ 3 orders breached SLA review now in War Room
ℹ Telr settlement pending for 14 Apr 2026 run reconciliation
GMV Today
AED 0
awaiting first orders
💹
Orders Today
0
0 pending · 0 live
📦
Active Users (DAU)
0
Registered: 0
👤
Treats Issued
0
AED 0 liability
🪙
Net Revenue
—
No orders
💰
On-Time Rate
No deliveries
🏍️
GMV Last 14 Days
Daily gross merchandise value (AED)
Awaiting first orders
Order Volume Last 14 Days
Total orders placed per day
Awaiting first orders
Live Orders
● Realtime
| Order ID | User | Total | Status | Time |
|---|---|---|---|---|
📦 No orders today Orders stream here in real time | ||||
Platform Health
Firebase AuthOperational
Firestore (europe-west1)Operational
Telr GatewaySandbox
360dialog WhatsAppNot connected
Brevo EmailNot connected
Push Tokens Active0
Active Delivery Agents0
Quick Actions
User Management
Full 360 user ecosystem lifecycle · Treats · pets · GDPR
All Users
Lifecycle Stages
Pet Profiles
Treats Ledger
GDPR & Export
All Users (0)
| User | Lifecycle | Pets | LTV (AED) | Orders | Treats | Tier | Last Active | Churn Risk | Acquisition | Actions | |
|---|---|---|---|---|---|---|---|---|---|---|---|
👤 No users yet Registered users appear here in real time | |||||||||||
0 of 0 users
1
Products & Inventory
Loading catalogue…
Catalogue
Inventory
Services
Bookings
📦
Total SKUs
—
0 live
✅
Live
—
✏️
Draft / Review
—
⚠️
Errors (Blocked)
—
🖼️
Images Missing
—
🏷️
Brand Missing
—
Products (0)
—
| Product | Category | Price (AED) | Packaging | Barcodes | Images | Quality | Status | Actions | |
|---|---|---|---|---|---|---|---|---|---|
📦 Loading products… Fetching catalogue from Firestore | |||||||||
—
Operations
Live orders · Vendors · Dispatch · Zones · Fraud signals
● Live
Live Orders
Vendor Management
Live Dispatch
Delivery Zones
Storefront Config
Fraud Signals
Pending
0
Preparing
0
Dispatched
0
Delivered Today
0
SLA Breaches
0
Order Feed (0) ● Realtime
| Order ID | User | Vendor | Items | Total | Zone | Payment | Status | SLA | Agent | Time | Actions | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
📦 No orders today Orders stream in real time | ||||||||||||
0 of 0 orders
1
Finance & Accounting
P&L · Revenue streams · Commissions · Payouts · VAT · Corporate tax · Reconciliation
P&L Command Centre
Revenue Streams
Commission Management
Transaction Ledger
Vendor Payouts & SOA
Driver Payouts
Tax & Compliance
Reconciliation
Gross GMV
AED 0
This month
Net Revenue
AED 0
After all deductions
Gross Profit
AED 0
Rev COGS
EBITDA
AED 0
After all opex
VAT Liability (FTA)
AED 0
Output Input VAT
CT Provision (9%)
AED 0
Taxable income
Revenue vs Cost Waterfall
GMV → Net Revenue → Gross Profit → EBITDA monthly
No financial data yet
Unit Economics (per order)
Avg Order Value (GMV)AED
Platform Service Fee (collected)AED
Vendor Commission (retained)AED
Delivery Fee RevenueAED
Payment Gateway Charge ()AED
Driver Payout Cost ()AED
Treats Issued Cost ()AED
Packaging / Merch ()AED
Contribution MarginAED
P&L Statement April 2026
Line ItemBudget (AED)Actual (AED)Variance
REVENUE
0
Gross GMV (all orders)
0
Less: Refunds & Cancellations
(0)
Less: VAT Collected (5%)
(0)
NET REVENUE
0
↳ Marketplace Commission (avg %)
0
↳ Delivery Fee Revenue
0
↳ Platform Service Fee (per order)
0
↳ Vendor Activation Fees
0
↳ Vendor Subscription Fees
0
↳ Brand Partnership Revenue
0
↳ Sponsored Placement / Advertising
0
↳ Partner Treats Co-Funding
0
COST OF GOODS & SERVICES (COGS)
(0)
Vendor Payouts (Net of commission)
(0)
Payment Gateway Charges (Telr ~2.9%)
(0)
Driver Payouts (fixed + variable)
(0)
Driver Bonuses & Incentives
(0)
Treats Redeemed (liability realised)
(0)
Packaging & Merchandise Costs
(0)
GROSS PROFIT
0
OPERATING EXPENSES (OPEX)
(0)
Salaries & Payroll
(0)
Technology Infrastructure (Firebase / DO)
(0)
Marketing & Campaigns Spend
(0)
Branding & Creative Costs
(0)
Office & Admin
(0)
Legal & Compliance
(0)
EBITDA
0
TAX
(0)
UAE Corporate Tax Provision (9%)
(0)
NET PROFIT / (LOSS)
AED 0
Analytics & Reports
Full-spectrum reporting order · user · vendor · zone · product · campaign
↔ Compare periods
Command View
GMV & Revenue
Users & Retention
Vendor Performance
Product Performance
Pet Health Graph
Reports Library
GMV (30d)
AED 0
Net Revenue
AED 0
Orders
0
DAU
0
New Signups
0
EBITDA (MTD)
AED 0
GMV Trend
Daily 30 days
No data yet
User Acquisition
Daily new signups
No data yet
Revenue Mix
Commission · Delivery · Fees · Partners
No data yet
Marketing & Campaigns
Campaigns · Segments · Comms · Treats · Automation
Campaigns
Audience Segments
Push & Email
Treats Campaigns
Automation Flows
Active Campaigns
0
Scheduled
0
GMV Attributed
AED 0
Total Spend
AED 0
🎯
No campaigns yet
Create your first campaign
Pricing & Discounts
Product prices · Promos · Flash deals · Rules · Delivery fees
Product Pricing
Promo Codes
Flash Deals
Discount Rules
Delivery Fees
Product Prices (0)
| Product | SKU | Category | Cost (AED) | Price (AED) | VAT Rate | Margin % | Commission | Vendor Floor | Last Changed | Actions | |
|---|---|---|---|---|---|---|---|---|---|---|---|
🏷️ No products yet | |||||||||||
Settings & Integrations
Admins · Roles · Platform config · All integrations
Admin Users (1)
| Admin | Role | Last Login | Status | Actions |
|---|---|---|---|---|
MA Mohammed Abdullah mohammed@nyle.me | Super Admin | Now | Active |
Integration Status
Firebase (nyle-52c77)Connected
Telr Payment GatewaySandbox
360dialog WhatsAppNot configured
Brevo EmailNot configured
Google Maps APINot configured
Make.com AutomationNot configured
FTA VAT Portal APINot connected
Audit Log
Immutable record every admin action logged with UID, timestamp, before/after
All Actions (0)
| Timestamp | Admin | Module | Action | Record ID | Before | After | IP |
|---|---|---|---|---|---|---|---|
📋 No actions logged yet | |||||||
0 of 0 actions
1
Tales Feed Command
Platform health · viral signals · engagement · Treats economy · creator growth
Total Videos
0
0 published today
🎬
Total Views
0
Lifetime
👁
Avg Completion
No data yet
⏱
Treats Issued
0
AED 0 liability
🪙
Active Creators
0
0 uploads (7d)
⭐
Viral Coefficient
Shares / views
🔁
Engagement Rate
Likes + comments / views
❤️
Avg Watch Time
Target: 12s+
▶
Views Last 14 Days
Total views per day · unique viewers
Awaiting first uploads
Engagement Breakdown
Likes · comments · shares · saves rolling 7d
No engagement data yet
🔥 Trending Now
Live🔥
No trending content yet
📊 Content Health
Publishing rate (daily avg)0
Pending review0
Flagged by AI0
Removed (7d)0
Appeal queue0
Qualifying for Treats0
🐾 Content by Pet Type
Content Library
All videos · status management · metadata · bulk moderation
Published
0
Pending Review
0
Under Review
0
Restricted
0
Removed
0
Archived
0
All Videos (0)
| Video | Creator | Duration | Pet Type | Category | Status | Views | Completion % | Engagement | Rewards | Uploaded | Flags | Actions | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
🎬 No videos yet Videos appear here as creators upload | |||||||||||||
0 of 0
1
Creator Hub
Profiles · verification tiers · Treats earnings · flag history · agreements · comms
Total Creators
0
Verified
0
Partner Creators
0
Active (7d)
0
Warned / Suspended
0
Treats Issued (MTD)
0
All Creators (0)
| Creator | Tier | Videos | Total Views | Followers | Treats Earned | Avg Completion | Flags | Status | Agreement | Joined | Actions | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
⭐ No creators yet | ||||||||||||
0 of 0
1
Video Rewards Engine
Qualifying logic · Treats disbursement · velocity anomaly · liability tracking
🪙 Current config: 5 Treats per qualifying video · min 15 seconds · min 5 views in first 24h · max 3 qualifying videos per creator per week · VIDEO_REWARD type (non-giftable)
Qualifying Videos (7d)
0
Treats Disbursed (7d)
0
AED 0 liability
Under Velocity Review
0
Disputes Open
0
Weekly Liability (proj.)
AED 0
Reward Rate
5T
per qualifying video
Reward Config
Treats per qualifying video5
Min video duration (seconds)15s
Min views in first 24h5 views
Max qualifying videos per creator/week3
Max weekly Treats per creator15
Reward typeVIDEO_REWARD
Giftable to other usersNo
ExpiryNone
90-day grace on payment failures
Velocity Anomaly Signals
View farming threshold (views/hour ratio)>3× platform avg
Duplicate content detection
Bot view detection (IP clustering)
Auto-hold reward on anomaly
Notify admin on flag
Reward Queue
| Video | Creator | Views (24h) | Duration | Week # | Reward | Status | Actions |
|---|---|---|---|---|---|---|---|
🪙 No qualifying videos yet | |||||||
Commercial & Brand
Sponsored content · brand deals · CAMPAIGN_PARTNER · brand safety · disclosure tracking
⚠ UAE Commercial Communications Law requires all sponsored content to be labelled. Ensure all brand-integrated Tales carry a "Sponsored" or "Ad" disclosure tracked below.
Active Brand Deals
0
Sponsored Videos (MTD)
0
Partner Treats Campaigns
0
Revenue (MTD)
AED 0
Disclosure Compliance
Brand Deals
| Brand | Type | Contract Value | Videos Required | Delivered | Disclosure Status | Valid Until | Status | Actions |
|---|---|---|---|---|---|---|---|---|
💼 No brand deals yet | ||||||||
Brand Safety Configuration
Brand exclusion: Competing pet platforms
Brand exclusion: Tobacco / alcohol
Brand exclusion: Gambling
Auto-label sponsored content
Disclosure label text#Sponsored · #Ad
Admin approval required for brand deals
Category Exclusion List
Discovery & Algorithm
Feed ranking · curated shelves · trending topics · hashtag management · A/B experiments
Feed Ranking Weights
Completion rate signal 35%
Engagement rate (likes+comments) 25%
Freshness (recency) 20%
Creator trust score 10%
Pet type personalisation 10%
Curated Shelves
✨ Editor PicksActive
🔥 Trending This WeekScheduled
🐶 Dog Moms & DadsDraft
💉 Vaccination AwarenessDraft
Hashtag Manager
#NylePetFeatured
#PetsOfDubaiFeatured
#AdoptDontShopPromoted
#PetWelfarePromoted
#AnimalAbuseBlocked
#NSFWBlocked
A/B Feed Experiments
🧪
No active experiments
Test feed ranking variants to optimise engagement
Trending Topics (auto-detected)
📈
No trending topics yet
Emerges from video upload + engagement velocity
Moderation & Safety
AI flagging · human review · policy violations · appeals · strike management · user reports
4 urgent
🚨 Nyle has zero-tolerance for animal cruelty content. AI confidence ≥0.95 on animal harm triggers immediate auto-removal pending review. Manual review within 1 hour.
Flagged (AI)
4
Pending human review
User Reports (open)
0
Appeals Open
0
Resolved (7d)
0
False Positive Rate
Avg Review Time
AI Flagging Queue Priority Review
Animal Cruelty High Confidence (0.97)
Video appears to show rough handling of a rabbit. AI confidence 0.97 auto-held from feed. Awaiting admin review.
Possible Minor Age Gate Triggered (0.91)
Video creator profile shows date of birth suggesting under-18. Age verification required before account continues posting.
Possible Spam / Duplicate Content (0.84)
Creator uploaded 7 near-identical videos within 4 hours. Likely Treats farming via VIDEO_REWARD. Rewards on hold.
Copyright Claim Background Music (0.78)
Audio contains a recognisable copyrighted music track. Refer to Legal & Rights for DMCA processing.
Policy Violation Strike System
1 strike warning issuedCreator notified
2 strikes temporary restriction7-day posting ban
3 strikes account suspended30-day suspension
4 strikes permanent banAll content removed
Animal cruelty (any severity)Immediate permanent ban
CSAM (zero tolerance)Immediate ban + law enforcement
Appeals Management
⚖️
No active appeals
Legal & Rights
DMCA · copyright · music licensing · creator agreements · ToS · IP claims
ℹ Under UAE law (Federal Decree-Law No. 38 of 2021 on Copyright), platform hosts may be liable for user-uploaded infringing content if not actioned promptly after notification. DMCA-equivalent procedures are required.
DMCA / Copyright Claims (0)
| Claim ID | Content | Claimant | IP Type | Action Taken | Creator Notified | Counter-Notice | Status | Date | Actions |
|---|---|---|---|---|---|---|---|---|---|
⚖️ No copyright claims yet | |||||||||
Creator Agreement Status
ToS Version Activev1.0 Apr 2026
Creators accepted current ToS0 / 0
Creators on previous ToS0
Creator agreements mandateOriginal content onlyNo IP violation
Music useNyle audio library only (phase 1)
IP Categories Tracked
Music copyrightAudio fingerprinting (future)
Video / visual contentManual + AI detection
Brand logos / trademarksManual report only
Third-party pet footageManual report only
Privacy & Compliance
Age verification · minor protection · data retention · consent · UAE PDPL + GDPR
⚠ UAE PDPL (Personal Data Protection Law, Federal Decree-Law No. 45 of 2021) mandates explicit consent for biometric/facial data collected via video. All video content featuring faces must carry consent confirmation.
Age Verification & Minor Protection
Minimum age to post content18 years
Age gate enforcement
AI age detection on flagged accounts
Minors can view (read-only, no comment)
Restricted mode available for minors
No targeted advertising to under-18
Age verification log (all verifications)Retained 5 years
Consent Management
Camera access consentRequired at upload
Location data consentOptional explicit
Face / biometric data consentExplicit confirmation
Marketing use of content consentRequired creator ToS
Right to erasure video deletionImmediate on request
Consent audit trailFirebase log, immutable
Data Retention Policy
Published video dataWhile account active + 2 years
Removed video metadata90 days (moderation audit)
Moderation decision logs5 years (legal requirement)
User report data3 years
Biometric consent logsDuration of consent + 1 year
Analytics / engagement data3 years aggregated
Compliance Reports
PDPL Annual Report StatusDue Dec 2026
GDPR Representative (EEA users)Required if >250 EEA users
Minor account audit (monthly)Not run yet
Consent withdrawal backlog0 pending
Analytics Deep Dive
Views · completion · engagement · viral · geographic · device · content lifecycle
Total Views
0
Unique Viewers
0
Avg Completion
Rewatch Rate
Shares
0
Saves
0
Comments
0
Profile Visits (from video)
0
View Velocity
Views per hour on publish day lifecycle pattern
No videos yet
Completion Rate Distribution
% of videos at each completion milestone: 25% · 50% · 75% · 100%
No watch data yet
Geographic Spread
Top 10 viewer locations
No location data
Device Split
iOS · Android · Web
No device data
Content Shelf Life
% of views on day 1 vs day 7 vs day 30
No content yet
Community Command Centre
Platform-wide welfare view active programmes · live impact · upcoming events · needs
0
Animals Helped (YTD)
Target: 1,000 by Dec
0
Adoptions Completed
0 applications open
AED 0
Donations Raised (YTD)
0 active campaigns
0
Vaccines Administered
0 sprints run
0
Events Held (YTD)
0 upcoming (7d)
0
Active Volunteers
0 partner shelters
Active Programmes
Open adoption listings0
Running donation campaigns0
Upcoming vaccination sprints (30d)0
Active welfare activations0
Workshops this month0
Shelter alerts (urgent need)0
Upcoming Events (Next 7 Days)
📅
No events in next 7 days
Schedule community events to see them here
Adoptions
Animal listings · applications · matching · post-adoption follow-up · shelter sync
Available
0
Applications Open
0
Pending Match
0
Fostered
0
Adopted (YTD)
0
Return Rate
🐶
Available
Sample: Biscuit
Golden Retriever mix · 2yr
🐱
Application
Sample: Mochi
Domestic Shorthair · 1yr
+Add Listing
Adoption Applications (0)
| Application ID | Applicant | Animal | Species | Shelter | Stage | Submitted | Screener | Actions |
|---|---|---|---|---|---|---|---|---|
🏠 No applications yet | ||||||||
Donations
Campaigns · NGO partnerships · disbursement · impact reporting · donor management
Active Campaigns
0
Total Raised (YTD)
AED 0
Total Donors
0
Recurring Donors
0
Disbursed to NGOs
AED 0
NGO Partners
0
Sample: Rescue 50 Strays in Dubai
Emergency shelter overcrowding in Al Quoz fundraise for food, medical care, and temporary housing
AED 0 raisedGoal: AED 25,000
0 donors · 0% to goalDraft
+ Create New Donation Campaign
NGO / Charity Partners
| NGO | Category | Received (AED) | Status |
|---|---|---|---|
🤝 No NGO partners yet | |||
Workshops & Education
Calendar · registrations · speakers · materials · attendance · recordings
Workshops (YTD)
0
Total Registrations
0
Attendance Rate
Certificates Issued
0
Upcoming Workshops
| Workshop | Topic | Trainer | Format | Date | Capacity | Registered | Status | Actions |
|---|---|---|---|---|---|---|---|---|
| Puppy Nutrition 101 | Nutrition | TBD | Online | TBD | 50 | 0 | Draft | |
| Cat Behaviour Basics | Training | TBD | In-person | TBD | 20 | 0 | Draft |
Workshop Topics
Pet NutritionActive
Dog / Cat TrainingActive
First Aid for PetsPlanned
Responsible OwnershipPlanned
Adoption ReadinessPlanned
Partner Shelters
Directory · capacity · occupancy · welfare reports · supply donations · urgent needs
Shelters Partnered
0
Total Capacity
0
Current Occupancy
0%
Urgent Need Alerts
0
Al Quoz Animal Rescue Sample
📍 Al Quoz, Dubai · 🐕 Dogs + Cats
Capacity80 animals
Occupancy0 / 80 (0%)
Last welfare report None yet
Urgent need flagNone
+Add Shelter Partner
Welfare Activations
Street feeding · TNR programmes · awareness drives · volunteer deployment · outcomes
Active Programmes
0
Animals Reached (YTD)
0
TNR Completed
0
Street Feeding Runs
0
Volunteers Deployed
0
Welfare Activations
| Programme | Type | Area | Frequency | Lead | Volunteers | Animals Reached | Outcomes | Status | Actions |
|---|---|---|---|---|---|---|---|---|---|
| Daily Street Feeding JLT | Feeding drive | JLT, Dubai | Daily | TBD | 0 | 0 | Draft | ||
| TNR Programme Dubai Marina | TNR | Dubai Marina | Monthly sprint | TBD | 0 | 0 | Draft |
Vaccination Sprints
Sprint scheduling · vet partners · walk-in tracking · cold chain · certificates · Pet Health Graph sync
Sprints Run (YTD)
0
Animals Vaccinated
0
Vet Partners
0
Certificates Issued
0
Health Records Synced
0
✅ All vaccination records synced to Pet Health Graph increases each pet's health node completeness score and unlocks preventive health plan recommendations.
🐾 Sample: Dubai Marina Spring Sprint
0
Registered
0
Walk-ins
0
Completed
+Schedule New Sprint
Vaccine Inventory & Cold Chain
Rabies vaccine stock0 doses
DHPPL (Dog)0 doses
FVRCP (Cat)0 doses
Cold chain complianceNot monitored
Expiry tracking
Vet Partners
👨⚕️
No vet partners yet
Events & Private
All event types · RSVPs · ticketing · sponsors · check-in QR · post-event reports
Upcoming
2
Registrations Open
0
Events Held (YTD)
0
Total Attendees (YTD)
0
Avg NPS
TBD
2026
Nyle Launch Meetup Dubai 🐾
Scheduled
TBD
2026
Adoption Day Al Quoz Rescue
Draft
Impact Tracker
Platform-wide welfare KPIs · geographic coverage · YoY progress · investor-ready monthly report
0
Animals Helped
YTD · Target: 1,000
0
Adoptions
YTD
0
Vaccines Given
YTD
0
TNR Completed
YTD
0
AED Donated
YTD
0
Events Held
YTD
0
Volunteers
Active
0
Shelter Partners
Onboarded
🗺 Welfare Coverage MapUAE geographic impact heatmap shelter locations, event footprint, sprint coverage
Monthly Impact Trend
Animals helped · donations · events rolling 12 months
Awaiting first activities
Targets vs Actual (2026)
Community Members
Volunteers · NGO contacts · vet partners · foster families · advocates · leaderboard
Total Community Members
0
Volunteers
0
Vet Partners
0
Foster Families
0
NGO Contacts
0
Corporate Partners
0
Community Members (0)
| Member | Role | Skills | Availability | Events | Hours | Status | Joined | Actions |
|---|---|---|---|---|---|---|---|---|
👥 No community members yet | ||||||||
🏆 Contribution Leaderboard (MTD)
🏆
Leaderboard empty
Contributions accrue from events, sprints, and welfare activations
Nyle Pet Support
All tickets · orders · bookings · escalations · complaints · ratings · coordination
Support Command
All Tickets
Orders & Bookings
Escalations
Complaints
Ratings & Reviews
Refunds & Compensation
Vendor Coordination
Fleet Coordination
Templates & Knowledge
Open Tickets
0
0 unassigned
Escalations
0
0 critical
Avg Resolution
0h
Target 4h
CSAT Score
0%
Target 92%
FCR Rate
0%
First contact resolved
Pending Refunds
AED 0
Avg Rating (7d)
0.0
Out of 5.0
Resolved Today
0
SLA Health
Critical (target 1h)0 open
High (target 4h)0 open
Normal (target 24h)0 open
Low (target 48h)0 open
SLA breach rate0%
Ticket Mix (7d)
Agent Availability
👤
No agents configured
Ticket Volume
Open, resolved, re-opened 14 days
No data yet
CSAT Trend
Customer satisfaction rolling 30 days
No data yet